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SEO is truly a mystical, magical land. Nobody knows what exactly is going on behind its closed borders. Naturally, a lot of people start dreaming up the wildest things, including Fairies and Orcs singing and dancing “Kumbaya” together.

Besides a few chosen ones working at Google an its little cousins Yahoo and Bing, nobody knows exactly how search engines rank their results. Through years of experience, watching search engines and┬árigorous┬átesting, SEO experts have uncovered most of the search engines’ ranking factors.

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